Have a look at the video above. If you are lucky enough, in this instance, to not live in the UK you might not have seen this series of adverts. Each evening at 6pm my family watch an episode of The Simpsons on Channel 4. The latest sponsor of the programme is M&M Direct a catalogue company which delivers clothing and the like to your door. Why I am posting about this and these adverts? Well they really, really annoy me.
Advertising is like water off a duck’s back to me normally but these adverts are just wrong on many levels and perhaps I am not a ‘normal’ person and the target audience but they put me off ever placing an order with this company. See if you can sit through the whole video. See if you can ignore the ear bursting screaming, the fact that often the parents of the ‘kids’ look the same age as them but mainly the fact that these grown men and women (these are not small children doing the screaming) are just an example of the crassness of the UK modern age. Old enough to have a job and life of their own, old enough to buy their own clothes but no. Ask yourself did your parents ever buy you anything because you screamed at them all day? No..thought not.
As I said this idle muse posting is really just because I wanted to share my annoyance with these adverts but there is one other point. I know for a fact that these ad’s have been rather successful for M&M Direct. Why you might ask. They show horrid spoilt people being lazy. Well I think its because…many people identify with these adverts and see their own lives in them….shudder.