Following up on last months look at the result of 15mm.co.uk advertising in Miniature Wargames Issue 351 it’s time for a round up on the advert placed in Miniature Wargames Issue 352. You can follow the link backs to previous posts to see those results and the advert in question but it was an advert for the Altuos 15mm Renaissance range of white metal historical miniatures.
Last month’s look at the results of magazine advertising were positive in fact 15mm.co.uk has continued to receive orders citing the USE ME advert right up to this week. So quite happy there. However the response to the Altous advert have been quite frankly a disaster. Enquiries and orders citing the advert were virtually non existent and the level of sales for the Altuos range actually fell 25% overall during the calendar month of the advert. How the advert actually reduced sales is beyond my ability to understand but I expect (and hope) they were not connected. Web views on those pages relevant ran about 10% down on the month before but total visits remained the same. Based on the results of last months questionnaire on the Notables Yahoo Group it seemed that outside of the UK few read MW magazine and many prefer to get content online too. But there was a solid core of players who read it each month.
The 15mm Renaissance range is fairly popular for 15mm.co.uk. Not on the same level as HOF 15mm Science Fiction and Laserburn but it more than holds its own for players of FOG and DBM and so on in the historical gaming clubs and societies across the world.
Frankly this has left me rather glum and puzzled. Comments and thoughts welcome on this by reply or by email.
So what is the link between advertising and figure / rules choice for wargamers?