Two weeks ago I posted about an offer that 15mm.co.uk was putting on that would give free postage on all orders for any address in the whole world. That would be on an order for anything or any number of orders too…which as it turned out was just as well! I am knackered and rather sweaty from the extra effort!
What a fortnight it has been for the company. It turned out that thanks to email campaigns, website promotion, blogging posts and word of mouth that not only was order volume up by a large degree but we also sold items from every single range we have including codes so odd that we do not keep them in regular stock. Customers placed two, three, four orders across a week or more and we had orders from half the nations of the world. Most of the orders were as normal from UK, Europe and North America but there were a whole load from Australia and New Zealand (as I had predicted). While it will be another week until all the orders placed are sent out I think we dealt really well and the majority of orders went out in our normal two day turnaround right up to the start of this week when the strain started to show. Even so that is still a fast turnaround and as one email said ‘dear 15mm.co.uk I live in Illinois and my order from you in the UK arrived before my order on the same day from a company in this state!‘.
I do not yet know if economically it made sense to make this promotion as numbers are still to be crunched but in sheer number of orders it can be concluded that wargamers love getting free postage more than any one single promotion on a range or a percentage discount on product codes across the website. If it did make business sense and I think it might well turn out to have then we may make this offer again during the festive season.
As an aside there were several emails and one phone call that I took during the offer that asked if we took credit cards (we do) and if we charged different postage rates normally by world region (we do not). This set me thinking that perhaps the existing postage image on the header of 15mm.co.uk might be out of date or a little confusing so donning my virtual design hat I put together a new one. You can see it above. It is bright, clear and easy to understand conveying the idea of postage and telling of the flat worldwide rate. Below it are the standard icons for Paypal and all the major credit cards. We will see if it makes a difference.